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Success In....Blogging - by Jo Phillips

The word blogging may fill you with dread, a panned look may appear on your face and your mind is suddenly filled with...nothing.  But, it really isn't rocket science.  A great blog is well thought out and planned in advance. 

 Woah!

WordPress users produce about 80,000,000 new posts and 47.4 million comments each month.  There really is an audience for everyone. 

Over the years I have written many blogs on topics ranging from business coaching, nutrition, property and children.  The joy of blogging for me is the artistic freedom and creativity that comes with it.  

 

Why should you blog?

By blogging on a regular basis you are going to achieve a higher chance of showing up in the right search engines.

 

Think ahead

There are a number of things you need to ask yourself when blogging:

Why do you want to blog?

What audience do you want to connect with?

What makes their posts so irresistible?

What problems or questions have you had and then solved?

What questions do you get asked all the time? How could you make this into a blog post or a series?

Think about something you wish people knew about your business, your industry, or your passions? How can you share your perspective on that?

What resources or tools have you discovered that could help someone out?

By taking some time and answering these questions you will have an understanding of who your audience is, how to target them and you will have an idea of content to create.

 

Be prepared

I'm not asking you to dib, dib, dob, dob and your girl guide or scouts days may be far behind you but being prepared will allow you to store your ideas and call upon them.  A keyword template will help you prepare titles, descriptions and keywords for future use. 

 

Show emotion

Readers like to feel that there is a human connection behind the words, not just text.  Think about how you can help people, offer your points of view, guidance and professionalism and most of all, don't be afraid to be you. 

 

Speak up

Commenting on other blog posts can build relationships, enhance SEO and show that you are an expert in your role.  It can also act as a marketing tool for you and your business. 

 

Are you trending?

Use your keyword-spread sheet to link to current topics and hot issues.  Keep them simple and relevant.  You can find trending tags on WordPress and Twitter, use them, they are trending for a reason.

Over 409 million people view more than 22.5 billion pages each month according to WordPress.  Why are you not blogging?  Success in blogging really is about being prepared.  If you have never blogged or it may have been a while then open that laptop today.  You'll be surprised at what you can create. 

If you would further help to start your journey then get in touch today at hello@josephineclarepa.co.uk